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AT&t’s move to end its unlimited internet plans by 2025 was met with swift backlash.

The telco said on Thursday it will stop offering a wide range of internet plans for consumers and businesses.

The move is designed to help boost its margins and cut costs.

The internet plans were initially launched in 2016 to lure customers away from other carriers and boost its competitive position.

They also promised unlimited data and video streaming.

AT&ts announcement comes as the company faces fierce competition from the likes of Google, Amazon and Facebook.

While the company said it had no immediate plans to phase out its unlimited plans, it did confirm it was planning to phase them out for two years.

But in a blog post, CEO Randall Stephenson said the internet plans would remain available in the coming years.

“We will continue to offer these services, and will be doing so with the full transparency and oversight of the FCC and the Federal Communications Commission,” he wrote.

“These plans provide a unique combination of features, pricing and features that will continue for years to come.”

Read more about AT&thttp://www.abc.net.au/news/technology/internet/at-t-internet-prices-to-deprive-companies-of-internet/7908466